Remember those days when surf shops were owned and run by surfers? You'd walk in through the front door and be confronted by the fresh smell of Mrs. Palmers Wax with complimented by surfers hanging out watching the latest surf movies. These days, most 'surf shops' are t-shirt factories masquerading as the real deal. But there remains a few, core surf stores, owned and run by surfers. For these surf shop owners, surfing runs deep. They're not simply shareholders concerned with the bottomline - they live surf. Lifestyle Surf Shop is one such surf store and we asked the owner, the most legendary Craig Paul, to give us a tour through the store. Craig not only gave us a tour but also inluded some interesting stories and industry tit bits along the way.

Enjoy.